100% LOVERS ROCK is a DJing event organized by Melody Bar ECHO in Seoul. Originally, Lovers’ Rock is a style of reggae music, adding the soft sound and sensibility to its baseline and rhythm. Such genre consists of many romantic songs. Lover’s Rock is also a name of a cocktail, as well as the name of sweatshirts they sell, and the title of this party, as noted on the poster.

I expressed this romantic end-of-year season event using the round, thick letters and the way in which they hug and harmonize with each other. They are left in that space freely by themselves, floating within the rhythm and stage lighting.

Design: Jaemin Lee
Print: Corners
Client: Echo
Year: November 2022