FELT — Decaffeinated
Coffee package
Coffee package
It is FELT’s newly launched decaffeinated coffee, and it includes a bean package and a drip bag. Yeji Yun and I brought the nocturnal birds relaxing and drinking coffee, with the idea that people usually do not tend to drink coffee at night, to create a witty irony. Similarly, we brought a hedgehog, an animal with the most stimulating forms of body, for a mild decaffeinated coffee package.
- Art direction and design: studio fnt (Jaemin Lee)
- Illustration: Yeji Yun
- Photography: Jaemin Lee
- Client: FELT
- Year: August 2020
︎ Brand identity for FELT
︎ Packaging design for FELT - Drip Bag Coffee



