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FELT — Decaffeinated
Coffee package
It is FELT’s newly launched decaffeinated coffee, and it includes a bean package and a drip bag. Yeji Yun and I brought the nocturnal birds relaxing and drinking coffee, with the idea that people usually do not tend to drink coffee at night, to create a witty irony. Similarly, we brought a hedgehog, an animal with the most stimulating forms of body, for a mild decaffeinated coffee package.
  • Art direction and design: studio fnt (Jaemin Lee)
  • Illustration: Yeji Yun
  • Photography: Jaemin Lee

  • Client: FELT
  • Year: August 2020

︎ Brand identity for FELT
︎ Packaging design for FELT - Drip Bag Coffee 

© Jaemin Lee. All rights reserved.