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Illusion and Fantasy
Exhibition identity
This is an exhibition identity of Illusion and Fantasy, held in the National Museum of Modern and Contemporary Art. Illusion and Fantasy is an exhibition encompassing 7 contemporary artists in their 40’s, with works that represent their active and unrealistic imagination in a concrete and realistic manner. To tie together the different style of works of these artists, we used distorted typography to give an ambiguity of it being neither image nor text.
This project covers promotional materials such as exhibition poster, banner, invitation, as well as leaflet and catalogue of the exhibition.

  • Art direction: Jaemin Lee
  • Design: Jaemin Lee and Hyungwon Cho
  • Editorial Design: Gunjung Lee

  • Client: MMCA (National Museum of Modern and Contemporary Art)
  • Year: January 2015

© Jaemin Lee. All rights reserved.