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Leandro Erlich: Both Sides Now

Catalog for Leandro Erlich’s solo exhibition at Seoul Museum of Art. The exhibition title was borrowed from Joni Mitchell's famous song, Both Sides Now.
(See the following link for the overall graphic design of the exhibition: www.leejaemin.net/Leandro-Erlich-Both-Sides-Now
Partial vanishing printing is a design device to express the message in the artist’s work, Incompleteness of Recognition - the world we see is merely shadows made out of light sources. I wanted the readers to naturally discover the meaning behind this design as they read the book, rather than figuring it out at first glance.

  • Art direction and design: Jaemin Lee

  • Client: Seoul Museum of Art
  • Year: April 2020

© Jaemin Lee. All rights reserved.