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Identity design for the Megabox, one of the biggest movie theater chains in Korea. It included a symbol, logotype and applications from signage, tickets to beverage. A flexible identity system was created to communicate the movie theater as an open space for entertainment and communication.
  • Design: Jaemin Lee, Heesun Kim, Woogyung Geel, and Hoseung Lee

  • Client: Megabox
  • Year: October 2011

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